Search engine optimization is the key to generating more traffic and sales. If you want to get the best results, learn from people who’ve already built successful websites. In this post, you’ll find 10 of the best SEO experts who can help you with better rankings.
Our list of top 3 search engine consultants are;
- Rand Fishkin
- Brian Dean
- Neil Patel
Table of Contents
Table of Contents
Who is an SEO expert?
An SEO expert (also known as a “search engine optimization consultant”) is someone who knows how to optimize websites that rank well in search engines like Google.
Here are some of the skills most SEO experts have;
- Finding easy-to-rank keywords with high CPC
- Knowing the intent of every web page (or keyword)
- Performing thorough website audits to find and fix SEO issues
- Ability to build relevant backlinks either organically or through paid channels
- Hiring and taking care of content creation for a website
- Understanding how search algorithms impact rankings
- Keeping an eye on the latest search trends
In this post, you’ll discover a handpicked list of the top 10 SEO experts you should be following in 2023. Let’s get started.
Quick note: This list contains only those people who’re active in the SEO community. For example, we’re NOT including experts like Matt Cutts because he’s no longer active.
10 Top SEO Experts In The World [2023 Updated List]
1. Brian Dean
If you want to learn from the best, Brian Dean is the one you should follow.
The best thing about Brian Dean is he often shares tried and proven methods to grow search traffic.
He’s the one who introduced innovative SEO tactics like the Skyscraper technique, which is a link building strategy where you create 10x better content on existing popular content.
Why should you follow Brian Dean?
is the SEO guru. He knows how search engines work and what it takes to rank #1 for high-competitive keywords.
Brian’s SEO expertise has helped a ton of million-dollar businesses, including Semrush, HubSpot, etc, improve their online visibility and overall sales.
If you want to learn the best practices in the SEO industry, you should check out Brian Dean’s blog and YouTube channel.
2. Rand Fishkin
Rand Fishkin is the oldest SEO guru, the founder, and the former CEO of Moz. He’s currently the co-founder and CEO of SparkToro, an audience research software.
Rand published an excellent startup book called “Lost and Founder: A Painfully Honest Field Guide to the Startup World” where he reveals the BEST advice for young entrepreneurs.
In 2004, Rand created the SEOmoz blog (now rebranded as Moz), which became the world’s most popular SEO community.
- Website: Sparktoro.com
- Twitter ID:
- YouTube Channel: Rand Fishkin does not have a YouTube channel, but you can visit the to find his videos.
Why should you follow Rand Fishkin?
Rand Fishkin knows everything about search engine optimization. Using his, Rand grew Moz to over 130 employees, $30+ million in revenue, and traffic to over 30 million visitors/year.
Follow Rand if you want valuable insights into the world of SEO, digital marketing, and audience research.
3. Neil Patel
Neil Patel is one of the most well-known SEO experts who co-founded Crazy Egg and Hello Bar. He helped Fortune 500 companies like NBC, GM, HP, and Viacom grow their search traffic and overall revenue.
Neil is also a New York Times bestselling author of “Hustle: The Power to Charge Your Life with Money,” which shows you how to break a 9-5 lifestyle and make your dreams a reality.
Quick Details about Neil Patel:
Why should you follow Neil Patel?
is known not only for his “clean shaved head” looks but also as an SEO expert. He knows how to generate millions of visitors to online businesses.
His blog NeilPatel.com ranks for many competitive keywords, “affiliate marketing”, “digital marketing”, and much more.
He often shares the best SEO strategies that help you build a traffic-generating website. His videos are highly practical as well. If you want to learn the best advice on SEO, content marketing, social media, and conversion rate optimization – Neil Patel is the guy!
Neil also offers digital services such as;
- Data Analytics & Insights
- Dashboard Development
- Conversion Rate Optimization
- User Experience
4. Danny Sullivan
Danny Sullivan is a former analyst who works for Google and is considered a top SEO expert.
He founded Search Engine Watch in 1997 and co-founded Search Engine Land in 2006.
If you’re looking for authentic information about Google, Danny is the guy you should follow.
Quick Details about Danny Sullivan:
- Website: DannySullivan.com
- Twitter ID:
- YouTube Channel: You can follow Danny at but he does not post anything on his YouTube channel. You can just search for his name on YouTube to watch his videos related to SEO.
Why should you follow Danny Sullivan?
Danny is a must-follow if you want to understand search engines. He also takes feedback from people about the issues related to Google algorithms and helps with better solutions.
If you want to understand the history and, you should check out Danny’s work.
5. Matt Diggity
Matt Diggity is one of the top search engine optimisation consultants who founded The Search Initiative, an SEO agency that helps businesses improve their organic rankings. He’s also the founder of DiggityMarketing, where you can find test-based SEO techniques.
Most people follow Matt because of his technical SEO skills and ability to rank websites on top of Google for most niches.
Quick Details about Matt Diggity:
Why should you follow Matt Diggity?
If you’re looking for an SEO expert who’s constantly testing Google’s algorithm to learn more about it, you should check out Matt Diggity’s website.
Matt regularly shares his SEO insights and advice on his blog, YouTube channel, and other social media networks. His agency also offers various marketing services that include;
- Full-Service SEO
- Penalty Removal
- SEO Audit
- Local SEO and more
6. Barry Schwartz
Barry Schwartz is the CEO of RustyBrick, a digital marketing firm that helps businesses improve their sales.
He’s also an editor of “Search Engine Roundtable” and contributing to “Search Engine Land.” Barry has over 20 years of experience in search engine optimization and often shares interesting news about Google and its algorithms.
- Website: RustyBrick.com and Contributing Editor to SearchEngineLand.com
- Twitter ID:
- YouTube Channel:
Why should you follow Barry Schwartz?
What people like about Barry is that he often shares the latest news and updates covering search engines and SEO. He also shares extremely useful “Weekly Video Recaps” of the Search Engine Roundtable, where you can find Google-related updates.
So if you’re looking for the latest updates, SEO insights, and advice on search engine optimization – follow Barry Schwartz.
7. Craig Campbell
Craig Campbell is an SEO veteran who has been doing search engine optimization for websites for 20 years.
He has also appeared in many public speaking appearances on SEO and digital marketing.
You should follow Campbell if you’re looking for solid SEO advice or want to build a money-making website.
Why should you follow Craig Campbell?
If you’re looking forthat work in 2023 and beyond, Craig Campbell is the one expert you must follow. Campbell also trains agencies and people to get better at SEO.
8. Cyrus Shepard
Cyrus Shepard is a HIGHLY respected person in the SEO community and has over a decade of experience attracting HUGE traffic through SEO.
Shepard is also an online marketer, content publisher, speaker, and writer. He’s an SEO strategist at Moz and the founder of the SEO company called Zyppy, which helped many businesses generate huge traffic from search engines.
- Website: zyppy.com
- Twitter ID:
- YouTube Channel: Not Available (you can find lots of SEO videos featuring Cyrus Shepard on YouTube, though)
Why should you follow Cyrus Shepard?
Cyrus helped many businesses reach millions of visitors, starting from zero. He shares the BEST SEO practices people can use to grow their traffic and sales on his website.
Cyrus is highly active on Twitter, as he tweets at least 2 to 3 times a day, sharing his SEO knowledge. So if you’re looking to grow Google traffic, follow Cyrus.
9. Joost De Valk
If you’re using WordPress, you probably have used an SEO plugin called “Yoast SEO.”is the most popular WordPress plugin (5+ million active installations), with over 350 million downloads since its inception.
Joost De Valk is the founder of Yoast SEO. He started as an SEO consultant and blogger in 2004 before developing Yoast. On his SEO blog, you’ll discover a ton of insights from experts to boost your organic rankings.
- Website: Yoast.com
- Twitter ID:
- YouTube Channel: Although Joost De Valk has a personal YouTube channel, it doesn’t have any videos yet. You can follow to learn more about SEO.
Why should you follow Joost De Valk?
Joost De Valk’s SEO blog is a must-follow for any SEO enthusiast for two reasons: excellent articles around search engine optimization and great SEO tools like Yoast SEO.
10. Anil Agarwal
India has a massive population of over 1.4 billion people, but very few Indian SEO experts are making a difference with their content, and Anil is one among them.
If you’re looking for no-nonsense strategies to improve your website’s search rankings, Anil’s blog BloggersPassion is a great resource. Anil helped a ton of major platforms, including the Economic Times, Times of India, Dainik Jagran, Meritnation.com, and many more.
He also bootstrapped his website BloggersPassion to a $225,000 yearly earning startup with his SEO skills.
Why should you follow Anil Agarwal?
Anil Agarwal is one of the leading bloggers in India who started the blog BloggersPassion in 2010. Since then, he has been actively sharing helpful SEO case studies and.
Anil also runs a digital marketing agency called TAAM Digital, where he offers various services, including Search engine optimization, content marketing, web design, conversion optimization, etc.
If you’re looking to build a traffic-generating website with easy-to-follow tips, you should follow the advice from Anil Agarwal.
FAQs | SEO marketing experts
Here are some frequently asked questions about SEO experts and SEO in general.
Here are some of the best SEO experts;
– Brian Dean from Backlinko
– Neil Patel
– Rand Fishkin from SparkToro
SEO (also known as “Search Engine Optimization”) is the process of optimizing a website and its pages to increase the organic rankings in search engines.
If you want to find an SEO expert, look for blogs that MOSTLY cover SEO topics. Make a list and go through their blog or YouTube channel first. Identify how they’re helping others to succeed in the SEO game. Also, check out their portfolio to see the impact of their work.
Hiring an SEO expert is a no-brainer if you want to get serious results from SEO to get more leads and sales. Check the portfolio of someone you want to hire, determine their SEO results, and then decide.
SEO works in the long run. Yes, it does take time (at least a year) to get decent results from search engine optimization. If you’re in a hurry, consider other options such as PPC, social media, etc.
Yes, of course, SEO is a demanding job. It’s a multi-billion dollar industry where businesses are spending billions every year. If you can attract qualified visitors to a business, you can charge thousands of dollars as an SEO.
FREE Related Resources:
Final Thoughts on SEO Professionals
This list contains experts who know A to Z about SEO and those already working at Google (people such as Danny Sullivan). All these SEO professionals are actively adding value to the community, and you can learn A LOT by following them.
So what are your thoughts on the list of search engine consultants shared here? Did we miss any of your favorite SEO guru? Share your thoughts in the comments.