Is Meta’s Social Media Empire at Risk?
In today’s episode, we’ve got some major news to dive into, starting with Meta facing a landmark antitrust lawsuit. The Federal Trade Commission (FTC) has filed a case against the…
How Jon Gillham Is Rethinking Content Optimization
Content optimization has been a core part of SEO since the earliest days of Google. Over the years, we’ve watched it evolve from simple checklists to sophisticated scoring tools. But…
Bloomberg Exposes Google’s Broken Promises to Small Publishers
This week’s podcast kicked off with a story we’ve covered extensively in the past, but now it’s hit the mainstream press. Bloomberg just published a piece titled “Google AI Search…
How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts
When Ben Addy started his first Instagram account back in college, he never expected it would grow into a 500,000+ follower platform—let alone evolve into a network of 30+ sub-accounts…
Will the Google/Reddit Marriage Work Much Longer?
This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content,…
How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his…
How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle
What does it take to grow a thriving newsletter with 60,000+ engaged readers all while working full-time as a CFO? CJ Gustafson, from Mostly Metrics, is on this week’s episode…
Shoppers Are Turning to AI Chatbots Instead of Google. Here’s Why
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search…
How Joe Davies Built a $12 Million Company With a Team of Just 15
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content…
Google’s March 2025 Core Update is a Win for Content Creators
Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and Thomas talk about Google’s March 2025 Core Update, news that AI search engines struggle with…