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How to Run an Awesome Holiday Sale for Digital Products (In 4 Steps)

It can be challenging to stand out from other businesses during holiday periods. More customers are looking to buy products for themselves and their loved ones, but there are also more promotional deals.

This high level of competition means your online products could easily get lost in the crowd.

Thankfully, you can maximize holiday sales by using your affiliate network to sell your products. You can optimize your site for online sales, devise a strategy, and create affiliate promotions with the Easy Affiliate plugin.

By doing so, you can attract more customers to your products and secure more profits.

This guide explores how to run holiday sales for your online products via your affiliate network. We’ll explain the importance of these sales, and discuss the steps you can take to maximize them. Let’s get to work!

Why You Should Consider Running Holiday Sales for Your Digital Products

There are so many holiday sale opportunities during the year. Many consider the classic holiday season as starting in November and including Christmas and Thanksgiving.

However, you can also run sales for events like Cyber Monday and Independence Day:

During these times, more people are looking to buy gifts for their loved ones and for themselves. You can seize this opportunity to sell your digital products.

Historical data shows that more customers are turning to ecommerce instead of physical stores to buy products. During the 2019 holiday period, ecommerce sales amounted to approximately $28.5 billion.

You can take advantage of these trends by marketing products before and during the holiday seasons. You may have holiday-specific products, or simply offer special promotions to your customers during this time.

In addition, you can use your affiliate network for marketing your products.

How to Run an Awesome Holiday Sale for Digital Products (In 4 Steps)

Once you’ve decided to run a holiday sale for your digital products, there are a few steps you can take to make it more successful. You can focus on the customer experience and supply your affiliate network with promotional materials.

With this, you’ll be on the way to success in no time!

In this guide, we’ll focus on managing your affiliate network with the Easy Affiliate plugin. It has a user-friendly interface, integration with various payment processors, and lots of customizable features to maximize your holiday affiliate sales.

You can also manage and pay your affiliates, upload promotional content, and track analytics easily from the Easy Affiliates dashboard. With that in mind, let’s look at how you can use different strategies to increase holiday sales.

Step 1: Optimize Your Ecommerce Store for the Holiday Season

Potential customers may give up on trying to buy your products if it is too difficult to find them. So you may want to think about how you can make the online experience as seamless as possible.

First, you may want to consider how you can optimize your ecommerce store and make sales easier for customers. Around 42% of online customers say that easy navigation is one of their top priorities.

You can improve their experience by making your search bar easy to find, and including an autocomplete feature. You may also want to simplify the overall layout of your menu, and group similar items together.

You may also want to think about backing up your site and optimizing your site’s speed, using plugins such as UpdraftPlus. Your store may receive increased traffic during holiday periods, and it will need to be in top shape to handle that stress.

Ideally, you want your site to load in two seconds or less. This small window is where most ecommerce conversions happen.

Step 2: Devise a Holiday Sale Strategy

Many businesses run promotions and discounts during the holiday season. These deals can entice customers and direct them to your store. To get started, you might try discounting some of your leading products.

In addition, you could offer a “12 Days of Christmas” deal, where you promote different products on each day. Many businesses use this strategy to offer giveaways, and you can also use it for other holidays such as Independence Day.

Upselling and cross-selling are other excellent strategies that can attract more sales. You could set up your ecommerce store to suggest related products when your customer selects an item. This can tempt them to add extra items to their shopping carts.

Step 3: Design Holiday Sale Promotions

To get the word out about your sales, you can create banner ads to share with your affiliate network. These are visual advertisements that your affiliates can place on their sites to attract more customers.

The more eye-catching you make these advertisements, the greater chance you’ll have of attracting new business:

In the Easy Affiliate plugin, you can navigate to Creatives > Creatives (Links & Banners) > Add New to upload your visual materials:

There you can store all your promotional content, including banners for specific holidays. This gives affiliates an easy way to access and use these materials.

Whichever banner style you choose, you should consider making it as personal and in line with your brand as possible. Customers trust User-Generated Content (UCG) more than generic advertising, so you can use your personal brand to your advantage.

However, it may not be enough to upload the material and assume that your affiliates will use it. We recommend emailing your affiliate network and also notifying them through the dashboard that new banners are available.

Step 4: Create Incentives for Your Affiliates

Your affiliate network can be one of your greatest allies when you run a holiday sale for your digital products. If you focus on incentives for your affiliates, they’ll be motivated to attract extra customers to your products.

For example, you may want to increase commission payouts during the holiday season. You can set the commission amount in your Easy Affiliate dashboard, and increase the percentage for the duration of your promotions.

You can change the commission amount by going to Easy Affiliate > Settings > Commissions:

You can even take things one step further, and run a competition for your affiliates. For example, you could offer free products or a bigger commission payout to whoever gets the most sales in the lead-up to Christmas.

Creativity is key when you want to motivate your affiliates. With a little effort, you can inspire them to jump on board with your holiday promotions and increase sales.


Holiday periods are some of the greatest opportunities you have to increase sales for your digital products. People are already looking to spend money, and you can attract them to your ecommerce store. You also don’t have to do it alone, if you provide your affiliates with the right promotional materials and incentives.

To recap, these are the steps you can take to run an awesome holiday sale for your digital products:

  1. Optimize your ecommerce store for the holiday season.
  2. Devise a holiday sale strategy.
  3. Design unique sale promotions.
  4. Offer incentives for your affiliates using the Easy Affiliate plugin.

Which strategies will you use during the next holiday season? Let us know in the comments section below!

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