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How to Jump Into the Creator Economy as a Business Owner (3 Methods)

The creator economy has really taken off in the last few years. Some creators have made decent money from sharing content, while others have become internet celebrities. As a business owner, you might be wondering how to join the industry.

Fortunately, there are several ways to take advantage of this growing trend. By creating engaging content and working with the right people, you can grow your audience and earn money through ads or memberships.

In this article, we’ll take a closer look at the creator economy and why you might want to get involved. Then, we’ll share some tips to help you get started. Let’s dive in!

An Introduction to the Creator Economy

The creator economy is an industry in which independent content creators monetize their work to earn an income. Typically, they use popular platforms like YouTube, TikTok, and Patreon. 

For example, Shawn Ryan from Vigilance Elite interviews high-adrenaline professionals like ex-special forces operators and first responders:

The Shawn Ryan Show

Then, he turns these interviews into videos and podcasts which are available for free. This content is monetized through YouTube ads, commercials, brand merchandise, and premium Patreon memberships:

Vigilance Elite Patreon tiers

The creator economy has exploded in the last few years. In 2021, the market was valued at 13.8 billion dollars.

Meanwhile, a study by Stripe found that the number of creators grew by 48% in 2021. Additionally, the company estimates that in five years’ time, 50 of the most popular platforms could be hosting around 15.5 million creators.

However, the creator economy isn’t just for individuals. Many businesses are leveraging this trend to create viral marketing content, connect with their fans, and increase their profits.

Why You Might Want to Get Involved in the Creator Economy

Savvy business owners recognize the potential of the creator economy and use this opportunity to increase brand awareness. There are two main ways that companies can utilize the creator economy: 

  1. Partner with creators
  2. Become creators themselves

Partnering with influencers can be an effective method for growing your audience. For instance, you can collaborate on giveaways or sponsored posts.

Alternatively, you might set up your own marketing team and create a content strategy that can help you reach more people. There is a wide range of topics that you can explore. You can create how-to videos for your products, interview celebrities, share informative articles, and more.

Getting involved in the creator economy is a great way to build an online community. It can also help you increase your revenue and establish a strong presence in your industry.

How to Jump Into the Creator Economy as a Business Owner (3 Methods)

As a business owner, you might be looking to expand your reach and boost your sales. Whether you want to create your own content or team up with an influencer, the creator economy offers an excellent opportunity to grow your business.

Let’s look at three different ways to explore this growing market.

1. Partner With Influencers

Partnering with content creators can be a quick way to reach new audiences. Since most influencers already have a large following, they can easily get your product or business in front of many eyes.

As a business owner, you can sponsor posts and online contests to gain exposure. You can even send influencers free products in exchange for reviews.

Ideally, you’ll want to work with individuals whose content is relevant to your niche or services. For instance, if you sell hiking gear, you can reach out to influencers in the fitness and travel industries.

Influencers can also make effective affiliates for your company. They can drive traffic to your product pages and earn a commission on each purchase.

Our Easy Affiliate plugin makes it super easy to create your own affiliate program:

The Easy Affiliate plugin

You can manage all of your affiliates from a user-friendly dashboard and share your marketing material with them. Additionally, our plugin enables you to track your program’s performance and set different commissions for your members.

2. Create Content as Ads

As mentioned earlier, you can also create your own content. This should be engaging and helpful. More importantly, the content should appeal to your target audience

For example, Home Depot offers how-to guides for home improvement projects:

Home Depot how-to example

People looking for these types of projects might come across Home Depot’s pages in search engines. After reading the article or watching the video, they can browse the website for the required tools and materials.

This clever marketing strategy can help you attract new customers and establish yourself as an authority in your niche. You can think of this content as free commercials. Additionally, you can share these videos and posts on social media, YouTube, and even TikTok to increase your exposure.

3. Set Up a Membership Program

If you create valuable content, you may be able to monetize it with a membership program. The aim is to earn money from paid subscriptions, rather than through marketing. 

You can set up a members-only area on your site using a plugin like MemberPress:

The MemberPress plugin homepage

With MemberPress, you can create tiered memberships, manage your subscriptions, and share exclusive content with members. You could also sweeten the deal by giving users additional benefits.

For example, some animal sanctuaries offer access to live cams, educational material, and an archive of videos. Your memberships could also include discounted tickets and other perks for in-person visits. 

Paid content can be a great supplemental revenue stream for your business. It can also help you build a community of loyal customers.


In recent years, many creatives have been monetizing their content by working with brands. However, you don’t need to be an artist or a blogger to benefit from the creator economy. As a business owner, you can create engaging content to increase brand awareness and increase your revenue.

In this post, we looked at three effective ways to jump into the creator economy:

  1. Partner with influencers and create an affiliate program, using a plugin like Easy Affiliate
  2. Create useful content, like how-to videos, and share it on your website or social media pages.
  3. Set up a membership program with MemberPress and share exclusive content with members.

Do you have any questions about the creator economy? Let us know in the comments section!

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