In 2020,. This is enough to convince any entrepreneur to move online. However, running an ecommerce business can seem a little daunting.
Fortunately, there is a range of tools and platforms designed to help companies make the leap to ecommerce. Regardless of your budget or requirements, we’re confident that our top picks can help supercharge your digital journey.
In this post, we’ll discuss why you might want to join the ecommerce world. We’ll then share three ways to get your small business online. Let’s get started!
Why You Might Want to Take Your Small Business Online
The past few years have been challenging for brick-and-mortar stores, with COVID-19 forcing many shops to close their doors. As a result, more consumers turned to the Internet, and 2020 saw online shopping reach an.
This trend seems set to continue, withforecast to purchase goods and services online in 2021. With a huge (and growing) audience of online shoppers, now may be the ideal time to get your small business into ecommerce.
We’re not going to pretend that taking your company online is easy. However, there are several tools and platforms that can provide everything you need to start promoting your products and.
When shopping for the right software for your online business, it’s important to consider your target audience and their needs.
In particular, you may want to ensure that your customers can pay using their preferred gateway. Ideally, we recommend opting for a payment gateway that’s supported globally.
For example, theis :
Budget is another important factor. To ensure a good return on investment (ROI), it’s smart to consider the extra costs associated with maintaining this software.
Some self-hosted tools and platforms will require hosting, and transaction fees can also vary between different ecommerce solutions.
Once you launch your online business, you canto reach a wider audience. makes this process super easy. Working with influencers and bloggers can help you increase your sales and drive more brand awareness.
How to Get Your Small Business Into Ecommerce (3 Ways)
With global e-retail revenue projected to, it’s no surprise that there’s a huge demand for ecommerce platforms. However, sometimes too much choice can be a bad thing!
If you’re feeling overwhelmed, here are some of the most effective ways to start your ecommerce business.
1. Subscribe to a Hosted Ecommerce Solution
is a subscription-based that you can use to launch an and start selling your products. All of its plans include , so you don’t need to invest in a separate package, or spend time maintaining your servers:
If you already have a physical presence, thenwill sync your inventory and stock across your digital and physical stores, using . This enables you to manage your small business from a single location.
To get started with, you’ll need to . The platform will ask for some information about your ecommerce business and generate a placeholder store for you:
You can then work on customizing this placeholder by choosing a. You’ll also be able to configure your payment provider and shipping settings. After completing the setup, you can go ahead and launch your new ecommerce business.
Prices:subscriptions range from $29-$299 per month. A free 14-day trial is also available.
2. Design Your Store With a Page Builder
BigCommerce is asolution. You can use this to sell an unlimited number of digital and physical products, as well as professional services:
With BigCommerce, you’ll design and develop your store using the company’s page builder. This enables you to drag and drop elements onto your pages, and customize your content to reflect your branding.
Although BigCommerce places a focus on ease of use, you can also use its page builder to access and edit your store’s template files. This is perfect for more advanced users.
Prices: BigCommerce subscriptions start at $29.95 per month. You can also sign up for a one month free trial.
3. Create a Cross-Platform Buy Now Button
To achieve the, you’ll want to drive sales while minimizing your running costs. When it comes to ecommerce, you can often boost your conversions by .
Every additional step between the customer and your payment confirmed screen is another opportunity for that person to change their mind. Maybe that explains whyof online shopping carts wind up abandoned.
You can use theto generate a buy now button, and start accepting credit card payments via the popular Stripe payment gateway.
These buttons streamline the purchasing process by enabling customers to access the checkout with a single click:
When it comes to expenses, your typical website represents a big financial investment. Thanks to Buy Now Plus, you can run a successful ecommerce business without having to set up a website:
Using this service, you can add a buy now button to your, share them via your , or post them to any location that accepts text – no website required.
- It allows you to create your first buy now button within minutes.
- It supports recurring payments.
- It is built on top of the robust and secure Stripe platform.
- It has a fully customizable checkout.
Price:. Buy Now Plus adds a minimal 2% fee for each sale, on top of Stripe’s fees.
Getting your small business into ecommerce isn’t easy. However, with the right technology at your disposal, you’ll be able to fast-track through the first stages and start reaping the rewards in no time.
In this post, we looked at three effective ways to take your small business online:
- Subscribe to a hosted ecommerce solution, such as the .
- Design your store, using the page builder by .
- Create a cross-platform, buy now button using a service such as .
Do you have any questions about the ecommerce tools mentioned in this post? Let us know in the comments section below!
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