How to Get Your Small Business Into Ecommerce (3 Ways)

In 2020, e-retail sales passed $4.2 trillion. This is enough to convince any entrepreneur to move online. However, running an ecommerce business can seem a little daunting.

Fortunately, there is a range of tools and platforms designed to help companies make the leap to ecommerce. Regardless of your budget or requirements, we’re confident that our top picks can help supercharge your digital journey. 

In this post, we’ll discuss why you might want to join the ecommerce world. We’ll then share three ways to get your small business online. Let’s get started!

Why You Might Want to Take Your Small Business Online 

The past few years have been challenging for brick-and-mortar stores, with COVID-19 forcing many shops to close their doors. As a result, more consumers turned to the Internet, and 2020 saw online shopping reach an all-time high.

This trend seems set to continue, with over 2.14 billion people forecast to purchase goods and services online in 2021. With a huge (and growing) audience of online shoppers, now may be the ideal time to get your small business into ecommerce. 

We’re not going to pretend that taking your company online is easy. However, there are several tools and platforms that can provide everything you need to start promoting your products and accepting credit card payments

When shopping for the right software for your online business, it’s important to consider your target audience and their needs.

In particular, you may want to ensure that your customers can pay using their preferred gateway. Ideally, we recommend opting for a payment gateway that’s supported globally.

For example, the Stripe gateway is available in 44 countries:

The Stripe gateway homepage

Budget is another important factor. To ensure a good return on investment (ROI), it’s smart to consider the extra costs associated with maintaining this software.

Some self-hosted tools and platforms will require hosting, and transaction fees can also vary between different ecommerce solutions.

Once you launch your online business, you can set up an affiliate program to reach a wider audience. Our Easy Affiliate plugin makes this process super easy. Working with influencers and bloggers can help you increase your sales and drive more brand awareness.

How to Get Your Small Business Into Ecommerce (3 Ways)

With global e-retail revenue projected to reach $5.4 trillion in 2022, it’s no surprise that there’s a huge demand for ecommerce platforms. However, sometimes too much choice can be a bad thing!

If you’re feeling overwhelmed, here are some of the most effective ways to start your ecommerce business.

1. Subscribe to a Hosted Ecommerce Solution

Shopify is a subscription-based ecommerce platform that you can use to launch an online store and start selling your products. All of its plans include web hosting, so you don’t need to invest in a separate package, or spend time maintaining your servers:

The Shopify hosted solution for your ecommerce small business.

If you already have a physical presence, then Shopify will sync your inventory and stock across your digital and physical stores, using Shopify Point Of Sale (POS). This enables you to manage your small business from a single location. 

To get started with Shopify, you’ll need to sign up for an account. The platform will ask for some information about your ecommerce business and generate a placeholder store for you:

You can get your small business into ecommerce using Shopify.

You can then work on customizing this placeholder by choosing a Shopify theme. You’ll also be able to configure your payment provider and shipping settings. After completing the setup, you can go ahead and launch your new ecommerce business. 

Key features 

Prices: Shopify subscriptions range from $29-$299 per month. A free 14-day trial is also available. 

2. Design Your Store With a Page Builder

BigCommerce is a hosted Software as a Service (SaaS) solution. You can use this ecommerce platform to sell an unlimited number of digital and physical products, as well as professional services:

You can start your own ecommerce small business using BigCommerce.

With BigCommerce, you’ll design and develop your store using the company’s page builder. This enables you to drag and drop elements onto your pages, and customize your content to reflect your branding.

Although BigCommerce places a focus on ease of use, you can also use its page builder to access and edit your store’s template files. This is perfect for more advanced users. 

Key features

Prices: BigCommerce subscriptions start at $29.95 per month. You can also sign up for a one month free trial. 

3. Create a Cross-Platform Buy Now Button

To achieve the best possible ROI, you’ll want to drive sales while minimizing your running costs. When it comes to ecommerce, you can often boost your conversions by simplifying the purchasing process

Every additional step between the customer and your payment confirmed screen is another opportunity for that person to change their mind. Maybe that explains why around 88% of online shopping carts wind up abandoned.

You can use the free Buy Now Plus service to generate a buy now button, and start accepting credit card payments via the popular Stripe payment gateway.

These buttons streamline the purchasing process by enabling customers to access the checkout with a single click:

Get your small business into ecommerce, using a service such as Buy Now Plus.

When it comes to expenses, your typical website represents a big financial investment. Thanks to Buy Now Plus, you can run a successful ecommerce business without having to set up a website:

The Buy Now Plus dashboard.

Using this service, you can add a buy now button to your email campaigns, share them via your social networks, or post them to any location that accepts text – no website required.

Key features

  • It allows you to create your first buy now button within minutes. 
  • It supports recurring payments.
  • It is built on top of the robust and secure Stripe platform.
  • It has a fully customizable checkout. 

Price: Free to sign up. Buy Now Plus adds a minimal 2% fee for each sale, on top of Stripe’s fees. 


Getting your small business into ecommerce isn’t easy. However, with the right technology at your disposal, you’ll be able to fast-track through the first stages and start reaping the rewards in no time. 

In this post, we looked at three effective ways to take your small business online: 

  1. Subscribe to a hosted ecommerce solution, such as the Shopify platform.   
  2. Design your store, using the page builder by BigCommerce
  3. Create a cross-platform, buy now button using a service such as Buy Now Plus.

Do you have any questions about the ecommerce tools mentioned in this post? Let us know in the comments section below!

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