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Alura Review: Is it the Best Etsy Tool to Help You Grow Your Store?

Are you looking for an easy and effective way to jumpstart your success on Etsy? You’re in luck because this Alura review will explore whether this tool is what you need.

Trying to understand multiple tools and services in Ecommerce can be overwhelming. If you’re looking for a straightforward way to automate tasks within your Etsy business and generate consistent monthly sales, Alura could be the all-in-one platform that helps take your online shop from good to great.

In this Alura review blog post, we’ll look at this tool for Etsy sellers so that you can decide whether or not it’s the right option for growing your own shop!

In a hurry? Get started with Alura now. { font-family: ‘Open Sans’, sans-serif; }

Alura Review

  • Ease of Use
  • Stability
  • Customer Service
  • Price


Alura is a user-friendly Etsy store management tool that can help you save time and maximize profits with its powerful features. However, our Alura review found reports of occasional glitches and crashes. If you’re looking for an effective way to streamline your Etsy business operations, check it out and take advantage of the free version before committing to an annual subscription.


  • Easy-to-use Etsy store management tool with powerful features
  • Users report excellent customer service for any issues they encounter
  • A free version is available to try out before committing to a paid plan
  • 7-day money-back guarantee
  • User-friendly dashboard with helpful analytics.


  • Occasional random disconnects from users’ Etsy stores
  • Sluggish load times
  • Occasional crashes during searches
  • Subscription fees can be costly for some users, especially those just getting started with their store. { width: 100%; float: left; }, .wp-review-101880 .review-title, .wp-review-101880 .review-desc p, .wp-review-101880 .reviewed-item p { color: #555555; } .wp-review-101880 .review-title { padding-top: 15px; font-weight: bold; } .wp-review-101880 .review-links a { color: #5edccc; } .wp-review-101880 .review-links a:hover { background: #5edccc; color: #fff; } .wp-review-101880 .review-list li, { background: #ffffff; } .wp-review-101880 .review-title, .wp-review-101880 .review-list li:nth-child(2n), .wp-review-101880 .wpr-user-features-rating .user-review-title { background: #e7e7e7; }, .wp-review-101880 .review-title, .wp-review-101880 .review-list li, .wp-review-101880 .review-list li:last-child, .wp-review-101880 .user-review-area, .wp-review-101880 .reviewed-item, .wp-review-101880 .review-links, .wp-review-101880 .wpr-user-features-rating { border-color: #e7e7e7; } .wp-review-101880 .wpr-rating-accept-btn { background: #5edccc; } .user-review-title { color: inherit; } .user-review-area .review-circle { height: 32px; }

Alura Review – Key Features

To kick off our Alura review, let’s take a look at all the features Alura has to offer.

Starting Your Shop – Keyword & Product Research

Discover Alura’s research tools for a smooth start to selling! Find out the latest trends of things to sell on Etsy and uncover those in-demand keywords with low competition to make selling a breeze!

Keyword Finder

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Alura Keyword Finder is an Etsy keyword research tool that helps you find keywords with high demand and low competition. This way, you can get more visibility for your products on Etsy and increase sales numbers.

With this keyword tool, you can see what shoppers search for on Etsy. It lets you compare keyword metrics, filter the data quickly, and discover new related keywords.

This keyword research tool gives you the insight needed to help your products get better search rankings, more visibility, and boost sales.

Whether you’re just starting out on Etsy or already have an established store, Alura Keyword Finder can help with keyword ideas to help you to succeed at selling on Etsy and, most importantly, make more money.

Alura Extension

alura review: extension dashboard

Alura Google Chrome Extension helps entrepreneurs launch their Etsy store to make better business decisions and increase sales.

The Alura Extension product research tool provides access to over 60 million Etsy listings, giving entrepreneurs insights such as estimated sales, listing tags, number of favorites, and more. With this product research data, entrepreneurs can validate product ideas in untapped niches with less competition and learn from the best-selling items.

Give the Alura Chrome extension a try on the Etsy search page using an incognito browser page for plenty of new ideas. This tool helps users discover best-selling items in untapped niches to get a leg up on the competition and grow their businesses fast.

You can uncover profitable products, launch with confidence and accelerate your time to market, giving you a huge advantage over the competition!

Shop Analyzer

alura review: shop analyzer screenshot

This market research tool helps Etsy store owners make more informed decisions and quickly find success. It offers insights into best-selling shops, so users can learn from their successes – and failures!

Users can easily research any particular shop in seconds and identify what keywords they are targeting and how they’re ranking in Etsy’s search engine.

This tool also allows users to get detailed data on Etsy shops to view their best-selling products and generate reports on any shop’s performance.

By using Alura Shop Analyzer, people starting an Etsy store can make more informed decisions about improving or creating a shop and its listings, pinpoint where they need improvement, and make changes that will result in more sales.

In short, this tool helps users create a profitable Etsy store quickly and easily.

Run Your Shop – Operations & Finances

Maximize your shop’s potential, streamline your operations, and boost your profits!

Discover a comprehensive suite of powerful tools designed to empower you in effectively managing and growing your shop. From optimizing your listings to nurturing customer relationships, Alura offers tools to take control of your finances and keep your shop running smoothly.

Listing Helper

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Alura Listing Helper is essential for anyone wanting to start or run an Etsy store. With this actionable checklist for listing optimization, you can give them the best chance of success.

Alura will score your listing out of 100 and help you identify areas lacking in your listing details, such as titles, photos, descriptions, and tags. It analyzes your content and provides tailored advice on improving your listings. And it’s all based on Etsy’s seller handbook so that you won’t be breaking any guidelines.

You can rest easy knowing that you’re staying within the rules! With better visibility in search results, you can increase rankings and sales to make more money, whether you’re just starting out or already have a successful Etsy store.

Followup Reminder

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Social proof plays a significant role in any marketplace, and Etsy is definitely no exception! But how do you improve your shop’s customer service and keep them engaged after purchasing?

Alura Followup Reminder is an easy-to-use, automated tool that helps Etsy sellers get more product reviews. With this powerful tool, you can send personalized follow-up messages to your customers and schedule reminders so you never forget to follow up again.

The automated system allows you to have the right message sent at the best time for maximum impact – helping you build a better customer relationship and drive repeat sales. It also helps optimize SEO for more visibility, increase conversion rates, and stand out from the competition with more reviews.

All of these benefits result in more success for your Etsy store!

Financial Reports – Planned Feature Coming Soon

Alura Financial Reports is an upcoming feature that’s not yet active. It’ll instantly help you monitor profits, track your Etsy fees, and analyze your shop’s performance.

Grow Your Shop with Marketing & Automation

Supercharge your shop with Alura. Boost sales and scale your business with this integrated marketing and automation toolkit for Etsy success.

Email Sender Tool

Alura Review: email sender tool screenshot

Alura has an email marketing platform specifically designed for Etsy store owners. It is incredibly easy to use and provides powerful features to make email marketing more effective.

Store owners can create customized emails tailored to each customer’s unique interests or activities in their shop. Automated emails can be sent based on the customer’s actions, so store owners can quickly reach customers at the right moment and increase sales.

Alura also provides robust tracking and analytics tools to monitor campaign performance and make data-driven decisions about your emails.

Combining all these features, you can easily create effective email campaigns to drive more traffic to your Etsy shop and maximize profits.

Post Automator – Planned

With the upcoming Alura Post Automator feature, you’ll be able to harness the power of social media to boost your sales! Reach a larger audience effortlessly by automating the promotion of your listings on popular social media platforms.

Other Alura Resources & Tools

As an all-in-one platform there’s no shortage of features at your disposal.

Top Etsy Sellers & Top Etsy Listings

Discover the cream of the crop on Etsy with Alura’s Top Sellers & Listings. Gain valuable knowledge and inspiration from the most successful shops and find the hottest products in your niche.

Etsy Privacy Policy Generator

Coming up with privacy policies for your Etsy shop can be a hassle! In just under two minutes, you can save yourself the stress of manually writing up a privacy policy. The Alura Etsy Privacy Policy Generator, developed in partnership with a licensed US lawyer, is here to help you.

Etsy Fee Calculator

Boost your profits with the user-friendly Alura Etsy Fee Calculator. This tool lets you calculate the perfect selling prices for your products and optimize your earnings.

Alura Pricing

Alura offers a variety of subscription plans to meet the needs of any business, including a free plan (with a limited number of searches). This is perfect for anyone wanting to test the Etsy waters.

Paid plans start at $19.99/month for an annual Starter plan aimed at growing Etsy sellers.

The Professional annual plan at $29.99/mo has unlimited searches across most tools for established sellers wanting to scale.

All plans come with a 7-day money-back guarantee; you don’t need a credit card to sign up for the free plan.

Alura Review: Who is Alura For?

Alura was created specifically for creative entrepreneurs of all levels, from beginners to seasoned veterans!

With their free plans, Alura provides a solid Etsy research tool for those just starting out selling on Etsy (if this is you, check out our list of Etsy shop name ideas). And for the successful shop owner, Alura offers advanced features and insights to take your Etsy business to the next level.

Access expert advice from successful sellers and tap into valuable tools that will supercharge your sales. Whether taking your first steps or already rocking it on Etsy, Alura can help you thrive in the online marketplace.

What are People Saying About Alura?

Alura gets some pretty mixed reviews on Trustpilot, where they have a 2.8 star “average” rating.

The main concerns with Alura revolve around the Listings Helper crashing, a bit sluggish load times, and slow support response times. The software also occasionally disconnects from users’ Etsy stores.

Our Alura review found many of their 5-star reviews are from 2021 and 2022. More recent reviews have been less complimentary, with zero 5* reviews for this year. This indicates that there has been a decline, and it could be a good opportunity for Alura to reassess its user experience and software performance.

Still, it’s worth noting that the majority of users seem happy with their overall experience. Most users have found Alura to be a great help in managing their Etsy stores.

Alura Alternatives

If Alura isn’t quite what you’re looking for, there are plenty of other Etsy management tools to choose from. Here are some of the top contenders:

Sale Samurai

alura review: sale samurai screenshot

Sale Samurai helps you manage your Etsy store in real-time and offers a variety of features such as sales analytics, bulk product uploads, keyword research tools, and more. It’s loved by many for its user-friendly interface and is designed to take the stress out of running your Etsy store.

Check out our full Sale Samurai review for the full story.

A monthly plan is $9.99/mo, so it’s only half the price of Alura and has a 3-day free trial.

Etsy Hunt

Etsy Hunt is another great Etsy optimization toolkit that helps you find and list products, promote your store, and access powerful analytics.

EtsyHunt offers useful tools, including an Etsy fee calculator, Etsy quick view extension, Etsy tags extension, and Ecommerce Data API, all designed to improve your Etsy experience!

There’s a free plan with some limited features, and if you want more, paid plans start at $3.99 per month. However, the cheapest option starts at $19 per month if you want to access all the features.

Alura Review: The Verdict

In theory, Alura is an awesome choice for anyone looking to efficiently and effectively manage their Etsy store. It offers a range of useful features that can help you maximize your sales and profits, which is what it’s all about, right?

Plus, many users have reported excellent customer service if you ever encounter any issues.

However, in practice, our Alura review found it’s not without its flaws – like occasional random disconnects from users’ Etsy stores, sluggish load times, and occasional crashes during searches.

Overall, it’s still a pretty solid option for those wondering how to make money on Etsy, but you might want to get started with the free version before taking the plunge and committing to an annual subscription for a paid plan.

The 7-day money-back guarantee is a nice touch, just in case you’re not completely satisfied with the product, so you have nothing to lose!!

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