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7 OptinMonster Alternatives to Help Double Your Leads Today

Are you looking for the top OptinMonster alternatives? You’re in the right place.

61% of marketers consider generating traffic and leads their biggest challenge.

You might be feeling the weight of this challenge too.

This is where tools like OptinMonster come into play, helping businesses convert website visitors into subscribers and customers.

But what if OptinMonster doesn’t quite meet your specific needs?

Today, we’ll be exploring the top OptinMonster alternatives:

  • Thrive Leads
  • Poptin
  • Convertful
  • Optimonk
  • Outgrow
  • Privy
  • Leadpages

We dug deep into each tool’s features, tested their ease of use, compared their pricing, and read through countless user reviews.

We also checked out their customer service and evaluated the overall user experience.

Now, with our list in hand, it’s time to dive in!

1. Thrive Leads (Best OptinMonster Alternatives)

Thrive Leads is a staple in my WordPress toolkit – this OptinMonster alternative is designed to maximize lead generation.

You can read our full Thrive Leads review here – we talk about how we grew our email subscribers by 246%.

Differentiator #1 is its array of popups. From the common lightbox popups that grab your visitor’s attention to the less intrusive sticky ribbons (or “Hello Bars”) that stay visible as users scroll, there’s a form for every scenario.

In-line forms blend seamlessly with your content, while 2-step opt-in forms leverage the power of micro-commitments to boost conversions. 

Slide-in forms, widget area forms, screen filler overlays, content lockers, scroll mats, and even yes/no & multi-step forms – you name it, Thrive Leads has it.

The triggers are another feature that’s made a big difference. Controlling when and how my forms appear, based on factors like time on page or scroll depth, has allowed me to tailor my approach to visitor behavior. 

Integrated A/B testing system allows me to challenge one design against another to see what works best.

Ease of use is another big plus. The drag & drop design feature makes it simple, even for non-techies. And since it’s fully integrated with WordPress, setup is straightforward.

Finally, their support stands out compared to other tools. Whenever I’ve encountered an issue, their team has been there to help.

In short, if you’re looking for a tool to squeeze the most out of your traffic and convert visitors into subscribers, Thrive Leads is the best Optinmonster alternative.

Pros vs Cons



  • Highly customizable
  • One time payment options
  • Advanced targeting
  • Detailed analytics



  • No A/B testing in lower plan


Thrive Leads: Available as a standalone plugin for $99/year. This is best for those with existing websites that want to add opt-in forms to their website to grow an engaged mailing list.

Thrive Suite: Full access to the entire suite of integrated plugins (including Thrive Leads) for $299/year. This is ideal for those looking to build and grow their online business with a complete set of conversion-focused tools.

2. Poptin (Runner-Up OptinMonster Alternative)

Poptin is an OptinMonster alternative that I’ve found to be quite impressive. It’s a platform designed to create engaging pop-ups and forms for your website, and it does so with a level of ease that’s commendable.

The dashboard is clear and thorough, which makes navigating through the platform a straightforward process. They provide tooltips throughout, which is another plus.

One of the things that stood out to me was the deep statistics and A/B testing capabilities. 

These features provide a clear understanding of your pop-ups’ performance, allowing you to make necessary adjustments for better results.

Poptin offers a high level of customization for pop-ups. You can create different pop-ups and banners for separate landing pages based on customer behavior. It’s also easy to align your pop-ups with your branding.

How about integrations? Poptin syncs your leads and subscribers with any email marketing or CRM platform.

Now, let’s look at the case studies. Scrumbles, a natural pet food company, saw a 20% conversion rate within two weeks of launching their first pop-up with Poptin. They got 56 sign-ups during this period.

On the other hand, Green Banana, a company that sells innovative beanbags, saw an increase in conversions by 400% in a given month after going live with Poptin. 

Pros vs Cons



  • Ease of use
  • Powerful analytics
  • Deep customization options
  • No coding errors
  • Each version keeps getting better



  • No conditional leads
  • Could have more attractive pricing for startups


Free Plan: Free, includes 1,000 visitors/month, 1 domain, unlimited poptins, autoresponder, and chat & email support.

Basic Plan: $19/month (billed annually) or $25/month (billed monthly), includes 10,000 visitors/month, 1 domain, unlimited poptins, 1,000 autoresponders, unbranded, and chat & email support.

3. Convertful (Low-Cost OptinMonster Alternative)

Convertful, from my experience, is an OptinMonster alternative that supercharges lead generation. 

It offers widgets such as pop-ups, scroll boxes, and welcome mats. 

Customization options are a standout feature. You can adjust almost every aspect of your widgets, from their appearance to their behavior. 

It’s not just about aesthetics, though. The forms load quickly, which is a significant advantage compared to some of the slower tools out there.

The precise targeting options are another highlight. Convertful lets you show your audience the right offers at the right time based on factors like exit intent, time on page, or element click. 

Convertful also integrates with popular CMS and e-commerce platforms!

One aspect that sets Convertful apart is its analytics capabilities – it allows you to see how often your widget was viewed, submitted, or closed. 

Pros vs Cons



  • Very easy to use
  • Full of useful features without overburdening you
  • Awesome looking forms
  • Fast-loading



  • There could be more integrations


  • Free: $0/mo, 3,000 pageviews, branded widgets, no support.
  • Blogger: $19/mo, 10,000 pageviews, CRM sync, A/B testing, ticket support.
  • Growth: $79/mo, 125,000 pageviews, 5 sites, 5 sub-accounts, live chat support.

4. Optimonk

Optimonk is a versatile OptinMonster alternative designed for businesses of all types – be it eCommerce, SaaS, or blogs. 

It’s a powerful solution for

  • List building
  • Reducing cart abandonment
  • Providing personalized recommendations

A shining example of Optimonk’s effectiveness is the success story of BlendJet, one of the fastest-growing Shopify stores.

BlendJet utilized Optimonk’s features to increase its revenue by 39.2%, gaining over 190,000 subscribers within just four months.

One of the standout features of Optimonk is its diverse pop-up creation options. The gamification variants, in particular, add a unique and engaging twist to the traditional pop-up. 

The platform also includes a drag-and-drop editor and A/B testing capabilities, allowing for easy customization and optimization of your pop-ups.

Optimonk is not just about features; it’s also about compliance and integrations. It’s Google & GDPR compliant, ensuring your business stays within legal boundaries. 

Moreover, it integrates seamlessly with various platforms, including email marketing tools, CRM, and eCommerce systems. BlendJet, for instance, was able to build a second channel to increase their sales using Recart for Messenger marketing.

The team behind Optimonk is reliable, providing excellent support to users. Plus, you can get started with a forever free account, making it accessible for businesses of all sizes.

In comparison to other tools in the market, Optimonk stands out for its comprehensive features, ease of use, and excellent support.

Pros vs Cons



  • Many ways to implement
  • Ease of use
  • Many templates
  • Very quick time to value
  • Plentiful integrations



  • There could be more options for pricing


  • Free: $0, 15,000 pageviews, 1 domain.
  • Essential: $32.5-$39/month, 30,000 pageviews, 2 domains.
  • Growth: $82.5-$99/month, 100,000 pageviews, 4 domains.
  • Premium: $207.5-$249/month, 500,000 pageviews, 10 domains.

5. Outgrow

Outgrow is an innovative OptinMonster alternative that enhances audience engagement through interactive content like quizzes, calculators, and more. 

It’s not just a lead generation tool but a comprehensive solution for audience engagement and qualification. 

It responds to user interactions, creating a unique path for each individual.

This dynamic approach engages users, providing valuable insights into their preferences.

Outgrow’s interactive content is a refreshing departure from static content. It encourages active audience participation, fostering a deeper connection between the brand and its audience. 

This two-way interaction enhances user engagement and satisfaction, making the content more than just a passive read.

Outgrow’s responsive design templates can be seamlessly integrated into various platforms. With over 1000 ready-to-use content pieces, launching your interactive content becomes a swift and easy process.

This vibrant mix of content has not only transformed my blogging approach but also encouraged me to rethink my communication strategies.

Pros vs Cons



  • Over 1000 templates for interactive content
  • Data collection capabilities
  • Goes beyond standard outreach
  • Fantastic onboarding experience



  • Could offer more features in lower pricing


  • Freelancer Limited ($22/month): 5 Content Types, 250 Leads per month, 5 Content Pieces, 1 User
  • Freelancer Pro ($45/month): 7 Content Types, 1,000 Leads per month, 6 Content Pieces, 1 User
  • Essentials ($115/month): 8 Content Types, 7,500 Leads per month, Unlimited Content Pieces, 3 Users, Advanced features
  • Business ($720/month): All Content Types, 50,000 Leads per month, Unlimited Content Pieces, 10 Users, Premium features

6. Privy

Privy is a comprehensive marketing platform that simplifies email and SMS marketing. 

It’s a particularly valuable tool for e-commerce businesses.

Now, what sets Privy apart is its user-friendly interface coupled with powerful features.

Each feature performs a specific task: 

  • Pop-ups to grab attention
  • Email for nurturing leads and cart abandonment
  • SMS for instant communication

One of the standout features of Privy is its ability to incentivize customers with discounts.

Privy also offers cross-selling capabilities, allowing you to present pop-up deals based on cart value or specific products.

The platform also excels in implementing email sequences. This feature allows you to engage customers after they sign up, nurturing them toward conversion (based on their behavior.)

One aspect of Privy that I find particularly useful is its segmentation features. It’s like having a smart filter, allowing you to send targeted emails. 

For instance, being able to exclude recent purchasers when sending out sale reminders is a thoughtful feature that can enhance customer experience and prevent over-saturation.

Pros vs Cons



  • User-friendly interface
  • Powerful segmentation
  • Robust analytics
  • Versatile integration options



  • Limited customization in free plan


  • Free Plan: $0/mo, up to 100 mailable contacts, basic features.
  • Starter Plan: $30/mo, up to 1,500 mailable contacts, includes email marketing.
  • Growth Plan: $45/mo, up to 2,000 email & 75 textable contacts, includes SMS marketing.

7. Leadpages

Leadpages has carved out a niche for itself as a reliable OptinMonster alternative. (Read our full Leadpages review here.)

The platform offers:

  • A landing page builder
  • Pop-up builder
  • Alert bars

What makes these tools intuitive and user-friendly is their drag-and-drop interface. This feature allows you to easily place elements like text boxes, images, and buttons exactly where you want them on your page or pop-up. 

It’s a far cry from the days of coding squeeze pages from scratch, turning what used to be hours of work into a task that can be completed in minutes.

Leadpages also stands out with its seamless integration with email marketing and CRM tools. This allows you to connect your landing pages and pop-ups with your existing marketing stack.

One feature that I found particularly useful was the template library. It’s not just the variety that impressed me but the fact that you can sort templates by conversion rates. 

This feature, coupled with the platform’s ability to track conversion rates, removes the guesswork.

The pop-up builder is another feature that deserves a mention. It allows you to create pop-ups that trigger based on different actions – click, time-delay, or exit intent. 

Pros vs Cons



  • Ranks templates by conversion
  • Excellent training
  • Free weekly coaching sessions (tons of value)
  • Great for non-coders



  • Sometimes the WYZIWIG editor is clunky


Standard Plan: $37/month, 1 site, unlimited traffic & leads, free custom domain, free hosting, mobile-responsive site templates, lead notifications, tech support, and 40+ integrations.

Pro Plan: $74/month, includes Standard Plan plus online payments, unlimited A/B testing, advanced integrations, 5 users.

Both plans come with a free 14-day trial.

The Verdict (Best of The OptinMonster Alternatives)

After a thorough comparison of Thrive Leads and OptinMonster, it’s clear that Thrive Leads stands out as a superior choice of all OptinMonster alternatives. 

This isn’t to say that OptinMonster isn’t a good tool – it certainly has its strengths.

Whether you’re a blogger, a small business owner, or running a large e-commerce site, Thrive Leads is an excellent choice for anyone looking to build their audience (and nudge them towards purchasing!)

It delivers on all fronts:

  • Flexibility
  • User-friendliness
  • Value for money
  • Advanced targeting options
  • Detailed analytics.

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