Are you searching for the latest Twitter statistics for 2023? You’re in the right place.
Did you know that Twitter has over 368 million ACTIVE users across the world?
HootSuite reports that Twitter usage is growing 30% faster than Instagram.
Also, after Elon acquired Twitter, it saw major changes such as the availability of Twitter Blue for everyone.
In case you’re wondering, Twitter Blue is opt-in, which can be paid as a monthly subscription. It offers you exclusive features such as adding a blue checkmark to your account, editing tweets, and more.
Even normal people like us can get a Blue checkmark on our Twitter accounts now. Thanks to Elon Musk!
If you’re looking for up-to-date Twitter stats along with active Twitter users, read on.
Table of Contents
Table of Contents
30+ Twitter Statistics for Marketers [Up-to-Date List]
1. Who did the first tweet?
Jack Dorsey was the first person to create a Twitter profile and send the first-ever tweet on March 2006.
Jack was the Twitter co-founder who sold his first-ever tweet as an NFT (Non-Fungible Token), for $2.9 million to a Malaysia-based businessman.
Here’s what he tweeted;
2. How many Twitter users are there?
As of 2023, Twitter’s active users are over 368 million. (Statista)
3. When was Twitter launched to the public?
Twitter was launched on July 15, 2006, by the founders’ Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.
4. Who is Twitter owned by?
On October 27, 2022, Elon Musk acquired Twitter for a whopping $44 billion. Elon is the CEO of Twitter.is $146 billion.
5. What language is Twitter written in?
Twitter is written in FOUR programming languages including C++, Java, Scala, and Ruby On Rails. However, Twitter was originally built as a Ruby on Rails app.
Twitter Revenue Statistics
Looking for powerful Twitter revenue statistics? This section is just for you.
1. Does Twitter help with sales?
Yes, 76% of people on Twitter surveyed agree that conversations on the platform have led them to make a purchase. (Source: Twitter)
Also, 93% of Twitter users that follow SMBs (small and midsize businesses) have plans to buy from them. 68.7% are already customers who have previously purchased from the brand.
2. What percentage of people want to discover new products on Twitter?
According to Twitter’s official survey, 89% of people surveyed use Twitter to discover new products.
3. How many monetizable daily active users (MDAU) are on Twitter?
There are over 238 million monetizable DAU are on Twitter.
According to Twitter, Monetizable Daily Active Users (mDAU) are those people, organizations, or other accounts who logged in and accessed Twitter on any given day, thus enabling the Twitter applications to show ads, or paid Twitter products.
4. What percentage of Twitter users are male and female?
Twitter has a 57% male audience and a 43% female audience.
The majority of Twitter’s audience, which is over 38.% is between the 25 to 34 age group. People aged between 13 to 17 years make up just 6.6% of the Twitter user base. (Source: Social Pilot)
Unlike Twitter, other social media platforms such as Instagram and LinkedIn have a much more equal user base in terms of gender.
5. Which country is Twitter’s biggest market?
The US is Twitter’s biggest market in the world as 25.47% of Twitter’s traffic originates from the United States. Japan contributes 14.96%. (Source: Statista)
As you can see above, here are the top markets for Twitter (in terms of desktop traffic to Twitter.com);
- United States: 25.47%
- Japan: 14.96%
- United Kingdom: 5.53%
- Brazil: 4.01%
- Canada: 3.27%
6. Is Twitter helpful for brands promoting their products?
Yes, Twitter officially states that brands are 2.3 times more likely to reach their KPIs (key performance indicators) when they launch new products on the Twitter platform.
Twitter also mentions that using polls can help you easily interact with your audience and reach more people with their products.
Twitter Platform Stats
Here are a few Twitter platform-specific statistics and facts.
1. What is the most liked tweet on Twitter?
Chadwick Boseman’s family posted a tweet confirming the passing of Chadwick. It is the most-liked tweet in Twitter’s history, with over 6.9 million likes.
Here’s the iconic tweet;
Chadwick Boseman was a popular American actor who acted in a ton of movies including 42, Black Panther, Da 5 Bloods, and more.
2. How many Tweets are sent per day?
So how many tweets per day happen on the platform? Over 350,000 tweets are sent per minute. That’s about 6,000 tweets per second, over 518 million per day, or 200 billion per year.
During the FIFA world cup, the football world cup traffic hit almost 20,000 tweets per second (according to Twitter CEO Elon Musk). That means over 1.7 billion tweets per day.
3. How many Tweets can you post per day?
You can send 2,400 tweets per day and the limit for Direct Messages (daily) is 500 messages.
4. How many followers can I follow per day?
Every Twitter account can follow up to 400 accounts per day.
If you follow more than 5,000 users on Twitter, you’ll be limited to 10% more than the number of people who follow you.
For example, if 5,000 people follow you on Twitter, you can follow a maximum of 5,500 people. (Sources: Twitter and Tweepi)
5. How many people does the average Twitter user follow?
Twitter users follow an average of 405 accounts. These are the people who post more than five tweets per month. (Hootsuite)
6. How many Americans use Twitter?
Statista reports that 1/4 of all American men use Twitter. The United States is the country with the most Twitter users, with 76.9 million. It is followed by Japan and India with 58 and 23.6 million users, respectively.
7. What is the most retweeted tweet of all time?
As of April 2023, the most retweeted tweet of all time has over 3.6 million retweets and was tweeted by Japanese billionaire Yusaku Maezawa.
Here’s what he tweeted (in Japanese);
As you can see above, the tweet currently has over 3.6 million tweets, 270K quoted tweets, 1.1 million likes and over 8400 people bookmarked it.
8. Who has the highest number of Twitter followers in India?
Indian Prime minister Narendra Modi has the highest number of followers on Twitter in India. He currently has over 87.4 million followers on the platform. Modi is extremely active on Twitter as he publishes several tweets per day from his account.
Modi is also the most followed politician on Twitter across the world (after Barak Obama).
9. How many people follow Twitter on Twitter?
Official Twitter account has over 65 million followers across the world. Currently, the official Twitter account is following only 5 people and they’re ALL strangers.
10. Do tweets with video get more engagement than those without?
Yes, Twitter officially reported that tweets with videos are 6x more likely to be Retweeted than Tweets with photos and 3x more than Tweets with GIFs.
Twitter also reports that 93% of video views that happen on Twitter happen on a mobile device.
Interesting Twitter Facts
Looking for fascinating Twitter facts? Here’s a curated list of the top facts about Twitter.
1. What was Twitter’s early name?
In 2006, the original project code name was twttr, which was proposed by Noah Glass and the name was inspired by Flickr. Flickr is a popular American image hosting and video hosting service.
Later in 2007, Twitter, Inc., was created as a corporate entity.
2. Who has the most Twitter followers worldwide?
As of 2023, Elon Musk and Barak Obama are the most followed people on Twitter. Both of them have over 133 million followers on the Twitter platform.
Here are a few most-followed people on Twitter;
- Justine Bieber with 113 million followers
- Katy Perry with 108.3 million followers
- Rihanna with 108.2 million followers
- Cristiano Ronaldo with 108.1 million followers
- Taylor Swift with 92.5 million followers
3. How much time does the average person spend on Twitter every month?
People spend an average of 4.4 hours per month on Twitter. According to a report, most people spend an average of 1.1 hours per week on Twitter. It means, around 4.4 hours every single month.
4. When was Twitter became a public company?
In September 2013 Twitter filed to become a public company and its IPO in November raised $1.8 billion, giving it a market value of $31 billion.
After its acquisition by Elon Musk in 2022, Twitter become a private company.
5. What was the first round of funding for Twitter?
Twitter holds its first round of funding, raising $5 million and receiving a valuation of $20 million.
According to Crunchbase data, Twitter has raised a total of $12.9 billion in funding over 15 rounds. Their latest funding was raised on Jun 1, 2022, from a Post-IPO Equity round.
6. How many companies did Twitter acquire?
Twitter has acquired 67 organizations. Their most recent acquisition was OpenBack on Apr 12, 2022.
7. Who started using hashtags on Twitter first?
The hashtag “#” makes its debut in 2007, which was started by user Chris Messina. Hashtags are now used by millions around the world and they’re NOT only limited to Twitter as they’re used on other social networks as well including Facebook, Instagram, YouTube, etc.
8. When did Twitter reach 100 million users?
On September 2011, Twitter reached 100 million monthly active users. On December 2012, Twitter announces it had surpassed 200 million monthly active users.
9. Why do most people use Twitter?
When it comes to using social media sites for news, Twitter is the most popular source.
Statista reports that 53% of Twitter users regularly used Twitter for news.
It is followed by Facebook at 47%. Then it’s Reddit (39%), YouTube (30%), TikTok (29%), and Instagram (27%).
10. What is the blue bird of Twitter?
The famous blue Twitter bird is called Larry. Larry is Twitter’s official mascot, the bird which features in the company’s logo.
Here’s another interesting fact about the Twitter bird: the inspiration behind the name was Larry Bird, who’s an American former professional basketball player and coach. Larry Bird has an estimated net worth of $75 million.
FAQs on Twitter Stats 2023
Here are some interesting questions on Twitter statistics, including user count, etc.
Twitter has over 368 million users across the world.
The largest Twitter demographics are aged between 25 and 34 (38.5% of users), followed by 35-49 years old (20.7% of users).
Elon Musk is the owner and CEO of Twitter, which was acquired in 2022 for over $44 billion.
The US is the biggest contributor to Twitter’s growth. 25.47% of Twitter’s traffic comes from the United States.
As a new Twitter user, you can follow only up to 5,000 accounts. Once you reach that number, you may need to wait until you get more followers before you can follow additional people.
As a Twitter user, you can post up to 2400 tweets per day. Retweets are also counted as regular tweets.
Yes, whether you tweeted something or read someone else’s tweets, you can see view counts on Tweets. Twitter counts a legitimate view to anyone who is logged into Twitter.
Final Thoughts on Twitter Statistics for 2023
As mentioned earlier, Twitter has seen some MAJOR changes in the past year, especially after it was acquired by Elon Musk.
The number of businesses using is growing rapidly as Twitter’s audience is mostly between the age group of 25 to 34.
What do you think about Twitter? Did you find our list of Twitter stats interesting? Share this post if you find it useful.