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30+ Bite-Sized Digital Marketing Statistics 2023 [Facts & Figures]

The digital marketing world is exploding worldwide. 

You’re in the right place if you’re looking for up-to-date, interesting digital marketing statistics for 2023.

Did you know that Google searches for “digital marketing” have grown exponentially over the last five years?

google search digital marketing statsgoogle search digital marketing stats

As you can see, the report from Google Trends shows us digital marketing growth is more than ever worldwide.

So let’s find out a few more amazing digital marketing ROI statistics.

Table of Contents

30+ Bite-Sized Digital Marketing Statistics for 2023

digital marketing statisticsdigital marketing statistics

Email Marketing Statistics

Email marketing is a KEY part of digital marketing. Here are some of the bite-sized statistics around email marketing for 2023.

1. What is the ROI of emails?

Email marketing has a return on investment (ROI) of $36 for every $1 spent (Source: Litmus)

The ROI of email marketing is usually high because people interacting with your emails are already interested in the products or services you offer.

2. What is the average click-through rate in email marketing?

The industry average email click-through rate is 1.43%, and the overall open rate is 34.39%, according to data from over 200 million emails from Constant Contact. 

email open rateemail open rate

3. Do marketers use email segmentation? 

Nearly 30% of marketers surveyed use audience segmentation tactics to improve email engagement. (HubSpot (Source: HubSpot)

4. How many email users in 2023?

The number of global email users in 2022 is close to 4.26 billion, projected to reach 4.6 billion in 2025, according to Statista.

email usersemail users

5. How many emails are sent every second?

Over 3.13 million emails are sent every second. It includes both consumer and business emails. In 2023, the number of emails sent daily will grow by 4.2%, resulting in 347.3 billion daily emails. (Internet Live Stats)

6. Does adding a video to email help?

Yes, adding a video to your email can increase your open rate by up to 13%. That’s because most email readers prefer watching a video to reading text. Also, businesses that send out video emails are less likely to lose their email subscribers. (Business News Daily)

7. How often do marketers send emails?

33% of marketers send weekly emails, and 26% send emails multiple times monthly. 77% of marketers have seen an increase in email engagement over the last 12 months. (HubSpot)

8. What day of the week is best for email marketing?

Fridays see the highest email open rates (approximately 19%), compared to the lowest email open rates (17%) on Saturdays worldwide. (Source: Campaign Monitor)

9. What are the effective strategies for email marketing?

The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research)

10. How much is email marketing worth?

Email marketing revenue is estimated to reach almost 17.9 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to be 13.3 percent. (Source: Statista)

eCommerce Statistics

Looking for the latest eCommerce stats worldwide? Here’s a handpicked list for you.

1. What is retail eCommerce sales globally? 

In 2021, retail eCommerce sales amounted to 5.2 trillion dollars worldwide. Statista predicts it to reach about 8.1 trillion dollars by 2026.

2. How many eCommerce websites are there?

There are over 25 million eCommerce websites across the world. The number is growing due to digitalization across the globe. 

The growth of eCommerce websites is increasing because of easy-to-use store building platforms like Shopify. Shopify powers more than 1 million online stores, and over 649 million people purchased from a Shopify store in 2022 alone. That’s how big Shopify is.

3. What percentage of purchases are made online?

Nasdaq predicts more than 95% of all purchases will be done through eCommerce by 2040.

4. Which country is the global eCommerce market leader?

China is the lead global ecommerce market, accounting for a whopping 46.3% of all retail ecommerce sales worldwide. The Chinese eCommerce market’s total online sales were over $2.8 trillion in the last year. 

5. Which payment system is mostly used in eCommerce?

Credit cards are the preferred payment method for eCommerce transactions, used in 53% of transactions. It is followed by digital payment systems (43%) and debit cards (38%). (Source: Kinsta)

Mobile commerce Statistics

Looking for the latest mobile commerce statistics? Here’s the updated list for 2023.

1. How much is spent on mobile advertising?

Mobile advertising spending worldwide will amount to nearly 399.6 billion by 2024, according to Statista

If you’re running an agency or an online store, make sure to keep mobile users in mind. Optimize your product pages and products for mobile, as mobile purchases are growing exponentially. 

2. Do people read emails on mobile or desktop?

23% of consumers who open an email on a mobile device will open that email again later, many times on a desktop. (Campaign Monitor)

3. Which industry spends the most on mobile ads?

The retail industry is the biggest spender on mobile ads. The second-biggest mobile ad spender is the Consumer Packaged Goods (CPG) industry, with $21.8 billion spent last year. (Oberlo)

4. How many people check emails daily?

58% of users check their email before they start their work. 17% of people check their email immediately upon waking up.

emails per dayemails per day

5. What percentage of people buy from email?

The average conversion rate for emails is around 18%, which means about 18 out of 100 people who opened an email made a purchase. 

According to Statista, around 80% of smartphone users in the United States have made a purchase from their smartphone in the past six months.

6. Is the average order value higher on mobile or desktop?

The average value of U.S. online shopping orders is generally higher on desktop than mobile devices. But the frequency of mobile purchases is higher than desktop. (Source: Statista)

The takeaway here is although the overall order value is less on smartphones, the overall quantity is higher when compared to desktop purchases. 

Search Engine Optimization Statistics

Looking for exciting SEO stats for 2023? This section is just for you.

1. How much is the SEO industry worth?

The growth rate of the Global Market for Search Engine Optimization (SEO) is 8.2%, estimated at $99.4 Billion by 2027. (Source: Research and Markets)

seo industry worthseo industry worth

Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. (HubSpot)

2. How many searches on Google per day?

Google processes nearly 100,000 searches every single second. This makes more than 9 billion searches a day (Source: Internet Live Stats).

3. What percentage of website traffic comes from search?

53.3% of all website traffic comes from organic search. Paid traffic contributes 15% of all website traffic. (Source: Bright Edge)

4. What is the close rate of SEO leads?

SEO leads have a whopping 14.6% close rate, while outbound leads such as direct mail or print advertising only have a 1.7% close rate. (Source: HubSpot)

SEO can be your best bet if you plan to increase your product sales with a higher close rate. It works way better than other expensive offline channels such as print ads, direct mails, etc.

5. How much do companies spend on SEO?

Big companies usually spend between $10,000 to $20,000 on SEO per month whereas small and local businesses spend $1000 to $5000 per month. (Source: WordStream)

6. What percentage of traffic is mobile?

Mobile traffic accounts to 59.16% of global website traffic (Source: Statista)

mobile trafficmobile traffic

Statista also reports that the global website traffic coming from mobiles is consistently hovering around the 50% since 2017.

If you’re running an online store or website, make sure to create a mobile-friendly design, as the smartphone usage is increasing year after year.

Are you interested in more SEO-related digital marketing stats? Here are 25 amazing SEO statistics for 203.

Social Media Statistics

Here are some fascinating social media stats to know as a marketer. 

1. How many people use social media to buy products?

Over 55% of social media users in the US aged 18 to 24 made at least one purchase through social channels, followed by users aged 25-34 years old. (Statista)

2. What are the global sales made through social media?

Global sales through social media platforms were estimated at 992 billion U.S. dollars in 2022. Statista predicts that the value of social commerce sales will reach around 2.9 trillion U.S. dollars by 2026.

3. Does Facebook have billions of users?

Facebook has more than 2.96 billion monthly active users. Facebook’s total ad revenue amounted to $113 billion last year. On average, American users spend about 33 minutes on Facebook daily. (Sprout Social)

4. What is Twitter users’ growth rate?

Twitter’s user count will grow to over 335 million in 2023. 42% of Twitter users have a college education. 85% of Twitter’s audience earns over $30,000, and 34% earn $75,000 or above. (Hootsuite)

5. How many active users does Instagram have in 2023?

Instagram has more than 2 billion active monthly users. 70% of Instagrammers are under 34 years. Daily active users of Instagram stories are 500 million. 70% of people watch Instagram stories daily. 71.9% of the content on Instagram is photo posts. (Social Pilot)

instagram statisticsinstagram statistics

6. How many daily active users are on YouTube?

YouTube has over 122 million active users daily. 1 billion hours of content is watched across the world every day.  Currently, over 2.6 billion people worldwide use YouTube per month. With 236 million subscribers, T-Series is the most subscribed YouTube channel globally.  (Source: Global Media Insight)

FAQs | Online Marketing Statistics

Here are a few exciting questions about b2b digital marketing statistics.

What is the forecasted size of the global market for Search Engine Optimization?

The global SEO market is estimated to be worth $99.4 Billion by 2027.

What percentage of purchases are made on mobile?

6% of total retail sales are made on mobile. Global mobile ad spending will reach nearly 400 billion by 2024.

How much money do companies spend on digital marketing?

An estimated 616 billion U.S. dollars were projected to be spent on digital advertising worldwide in 2023, according to Statista. Global digital advertising revenue will surpass one trillion billion dollars by 2027.

What is the role of mobile in digital marketing?

The average conversion rate for emails is around 18% and is only expected to grow year after year. 

What are three major emerging trends in digital marketing?

Artificial intelligence, voice search, and short-form video content are emerging trends in digital marketing.

Related FREE Resources:

Final thoughts on digital marketing facts

Whether you’re running an online store, website or business, you need digital marketing to grow.

Ever since the Pandemic, digital marketing is growing rapidly. The reason behind digital marketing growth can be attributed to the number of smartphone users worldwide.

Did you like our exclusive list of digital marketing stats and facts? Have any questions? Let us know in the comments. 

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